Modern marketers employ an artistic sensibility and a scientific approach to data and analytics. Marketing Dashboards reconcile these qualities by providing teams with visually appealing and easy-to-read displays of key marketing metrics. By tracking metrics on a daily, weekly, and monthly basis, marketers can act on data to immediately improve performance.
A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with a real-time window into marketing performance. At its core, a marketing dashboard answers the question, “How are we performing right now?”
This section provides examples of marketing dashboards and reports used to track social media, advertising, email, SEO, website, and demand generation programs.
Digital marketers need to track metrics across channels like lead generation, website, email, advertising, and social media.
This marketing dashboard is designed to provide an in-depth view of the conversion funnel to help inform marketing decision makings and campaign spend. This marketing dashboard is designed to provide an in-depth view of the conversion funnel to help inform marketing decision makings and campaign spend.
Ecommerce businesses are a fantastic use case for dashboards because with the vast majority of the business being digital, there is an open opportunity to leverage the power of this data and a great need to do it in a way that connects all the moving parts of the business.
Why should you use SEO Dashboards? SEO Metrics and KPIs are values used by marketing teams to measure the performance of their website for organic search results. Search engine optimization is a core function for any marketing team.
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