Search engine optimization, or SEO, is a strategy for improving your site’s rankings in search engine results. It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches.
Our SEO consulting service includes everything you need to gain a better understanding of where you are currently, where you need to go, and how we can get there. Each website is different, so ever SEO plan is different as well. Below is a list of what our SEO consulting services can include, depending on your goals.
Our team will dig deep into your website to find search engine optimization opportunities and areas for refinement. Our audits cover all aspects of what is best for SEO, including on-page optimizations, content, off-site optimization, HTML markup, backlinks, site structure, and more…
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To help develop a plan for attaining top rankings and driving more search engine traffic, our SEO consultants will conduct in-depth keyword research to determine what keywords would make the most sense to rank for.
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Once an audit is complete, our team will outline a plan for improvement, starting with what would make the biggest impact in the shortest amount of time. Our roadmaps take your goals and current rankings into account and include both short-term and long-term SEO projects.
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As part of our SEO consulting service, our team will work with you on adopting best practices for implementation, developing guides and resources for educating the rest of your team, and providing suggestions with background on why you should consider them. We will also review any changes made, review HTML markup, help with content, and monitor the results of your SEO project. Our goal is to empower your team to take SEO best practices into consideration when adding anything new to your site.
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If SEO is important to you, chances are it is important to your competition. Our SEO consultants will delve deep into what your top competitors are doing well with SEO, what they are not doing, and how to best leverage this information for your site. We will look into their on-page optimization tactics, what keywords they are targeting, the content strategy of the site, and backlink strategy. Through our research, our goal will be to backward engineer what your competition is doing and discover opportunities to rank your site better.
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A backlink profile can make or break a site. Using a variety of tools, we will analyze your backlink profile to determine if it’s helping or hurting your rankings. We will then develop a plan for fixing, improving, and building upon your existing links to help your search engine optimization.
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Once our team has audited your backlink profile, we will research unique and relevant link building opportunities for your site. In any link building campaign, our SEO consultants strive for quality backlinks, not massive quantities of low-quality links. We will take your industry, services, and opportunities into consideration to layout a link building plan and help with the execution.
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If you are planning on redesigning your site, you need an SEO company. Redesigns are far more than just visual and are a great opportunity to build in best SEO practices. If your business is engaging in or considering a redesign, our SEO consultants will provide visual design feedback, conversion recommendations, review your site structure, check content, provide foundational on-page optimization, and identify all the redirects you need to maintain user experience, backlinks, and rankings.
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One of the most important aspects of a successful SEO campaign is assessing results and adapting plans around new SEO trends, Google algorithm updates, and new opportunities. To help you see how your data plays into results, you will receive a monthly report of your key performance metrics, what we accomplished for you, our observations, and the plan for the following months. Transparency is a big part of our SEO consulting services, and our goal is to provide you with an understanding of where you are, what we are doing, and what we plan on doing next. Upon receiving your report, our SEO consultants will hold a meeting with you to review the report and the plans for the following month.
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